Paul Wheaton sits down with Kelly Ware, and she wants to explore the topic of how to infect people's brains with permaculture. Paul explains how Kelly invited him to sit with her at a booth to help her persuade people to understand more about permaculture. After a long talk about how to get permaculture into the brains of people in local communities, Paul squirmed out of the offer by talking about how his efforts were already doing that to some degree, although he admitted it could be better.
Paul asks Kelly about her business model and what are her plans to make money from sitting at booths. Kelly explains the exposure may lead to consulting, teaching, become a permaculture niche specialist, or promoting/selling developed permaculture properties.
Paul comments that although they are all valid ideas, he feels that the way it is being done it won't pay out very much. Paul mentions communities like transition towns, who have good intentions and want to spread permaculture without expecting any money in return and the problem they face is having people in their community who want to implement change but they do so with a lack of knowledge of permaculture, ending up using toxic methods like intensive pesticides that end up harming their community instead.
Paul brings up the notion that there are a lot of people who go to great lengths to spread awareness about permaculture and better horticultural practices. Paul also gives the example about how at the same event there would be a person speaking about how awesome GMO's are, and how Kelly has the opportunity to use that talk to insert permaculture into it so people in the audience could possibly see a better way.
After some discussion about how trying to persuade the GMO audience or speaker into loving permaculture and changing their ways would probably turn out bad due to the fact that a lot of people associate permaculture with strange hippy ideas or because there are not many permaculture farms that are feeding mass populations, making it difficult to make the case for permaculture in that audience, especially since it takes such a large effort to explain permaculture properly.
Paul brings up that if you use smaller amounts of positive permaculture information it could attract more people under the permaculture umbrella since it is easier to understand in smaller amounts in the different areas it might interest people. For example Paul suggests using the work of Sepp Holzer at a booth to entice people into perhaps seeing there is a different way to do things despite the many challenges that are out there.
Paul expresses how the difficulty in taking up booths locally, transition movements or permaculture guilds that are handing out flyers is that it comes across as preachy or too much information that people can't relate to or understand easily. He gives a few ideas of different ways you could spin it with relatable information about how to make people's lives easier instead, that would ultimately lead people learning about permaculture.
Paul and Kelly discuss how to properly throw a permaculture event, the importance of advertising and how it would be much more effective in spreading the word about permaculture because more people would find out about the event and permaculture in general when they wouldn't normally have known they wanted to go. Kelly brings up community and adult education programs and their potential to spread permaculture.
They go over different ways to network within the local community, like writing for local blogs or local newspapers which then turns the conversation to the topic of copyright infringement and what's okay and what's not okay when sharing and using Paul's articles. Paul then gives the idea that it would be great if there was a resource of permaculture articles that could be bought and used collectively in different media outlets without worrying about copyright infringement.
They finish off talking about the importance of developing email lists, and trying to come up with more ideas in the forums to spread the word about permaculture to local communities.
Credit: Vida Norris
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